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Progma Web Design - e-commerce and e-business solutions for Chicago and beyond

Integrating Website Design and Web Marketing

Our approach to website design takes website marketing issues into account at very early stages of website development.

Internet Marketing and website Positioning in many respects quite differs form traditional marketing activities. The traditional marketing campaigns are mostly designed to generate interest in a product or service offering. Most Internet marketing campaigns are designed to capitalize on the interest that is already there.

When a prospective client goes to google or to any other search engine and types in Chicago Website Design or Chicago Web Applications Development there is no need to explain to them what Website Design or Web Applications Development is. They also know what to do if they are looking for a Web Design company with a local presence in Chicago.

When a search engine generates a list of links it is based on the entered keywords (Chicago Website Design or Chicago Web Applications Development in our example). The goal of Internet Marketing at this point would be to get to the top of this list.

One of the best ways to illustrate the difference between traditional marketing and web marketing is to take a look at how it is possible to get extra traffic by intentionally misspelling words that identify the service or product that is being marketed.

Let's consider Website Design and Web Applications Development services offered by Progma. Our goal is to reach out to Chicago area businesses that are looking for a company that provides Website Design and Web Applications Development Services. So we make a very reasonable assumption that while running search engine inquiries these companies will be using the following keywords:
  • Chicago Website Design
  • Chicago Web Applications Development
Now, have you ever noticed that if you are running a google inquiry and one of the words in that inquiry is misspelled google still returns a list of links? It does make perfect sense to be included in this list of misspelled keywords. Click the following links to see the list of most common typos for Chicago Website Design keywords.

Making it to the top of the search engine listings is achieved in various ways (search engine optimization, link building, pay-per-click advertising, etc.) we incorporate these and other marketing considerations at the very beginning of our design process.

Please contact us to find out what we can do for you. We would be happy to help you reach your web marketing goals in any way we can.

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Web site design and web development, Internet and Intranet applications
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Website Design, Web Applications Development - Progma, Inc. - serving Greater Chicago since 1994
Located in Deerfield, Illinois - just 25 miles north of downtown Chicago
2006, Progma, Inc.